Duolingo deletes all its TikTok videos after AI backlash—and then returns with a strange message
Facing heavy backlash online after unveiling its new AI-first policy, Duolingo went dark over the weekend on the social media channels where it cultivated an enormous following with quirky posts. The company even took down all of its posts on TikTok and Instagram, where it has 6.7 million and 4.1 million followers, respectively, after both accounts were flooded with negative feedback. After days of silence, on Tuesday the company posted a bizarre video message on TikTok and Instagram, the meaning of which is hard to decipher.
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Even a generally beloved brand with excellent social media game like Duolingo apparently faces fierce PR risks from embracing AI too aggressively. CEOs continue to face the challenge that what excites investors is largely toxic with consumers.