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 Event: WPP Stream USA 2025 - "Things you always wanted to ask about AI but didn't dare."
Mar 13, 2025 - Georg Zoeller

Event: WPP Stream USA 2025 - "Things you always wanted to ask about AI but didn't dare."

Georg Zoeller and WPP CTO Stephan Pretorius discussed 'Things you always wanted to ask about AI but didn't dare to ask' at WPP Stream USA 2025 in Napa Valley

Named by WIRED as ‘one of the world’s best technology conferences’ Stream is the WPP unconference.

Stream brings brands together with media and technology leaders to think about the future of creativity, communications and business.

At Stream 2025 USA, C4AIL’s Georg Zoeller discussed “Things you always wanted to ask about AI but didn’t dare to ask” with WPP CTO Stephan Pretorius on the main stages as a first principles based counter-balance to the usual tech hype.

A speaker seated on stage with a microphone at WPP Stream USA 2025, the event backdrop behind him Close-up of a speaker making a point into a handheld microphone during the session Two speakers in conversation in armchairs on the Stream USA stage Wide view of the two speakers on stage in front of the WPP Stream USA backdrop, audience in the foreground Audience members seated in the session room at WPP Stream USA 2025 Two speakers seated either side of a low table on stage, the WPP Stream USA backdrop behind them A speaker gesturing with a microphone while seated on stage A speaker seated with a microphone in front of the Stream USA stage lighting The two speakers mid-discussion on stage, one listening while the other answers

Photography by WPP Stream. The images above are web-sized; the full-resolution originals are available for each: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10.